Welcome to My New Digital Marketing Blog
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“The Price of Free” in eBusiness Models
“The best model is a mix of paid and free content.” -Alan Murray, Five Tips on charging for content “What are some well known sites that you know of that people will most likely switch to ‘Free’ to ‘Premium’?” If you have thought of them, what is the one site you were to consider switching… Read more
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Is our Privacy really in danger?
Based on Jaron Lanier’s TED Talk video: How we need to remake our internet. When we think of the internet, what are first few sites that you would automatically click on to browse through or check? Be it on your mobile phones or your laptops. Does the term ‘privacy’ ever cross your mind while surfing… Read more
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The influence of IMC over Viral Marketing
With reference to the TED Talk by Kevin Allocca “Why do videos go viral?” In continuation to one of my previous blog posts on Viral Marketing, I would like to share how Integrated Marketing Communications (IMC) has positive influence over it! Before we dive into the topic, let’s define what is IMC. It is referred… Read more
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